Manage your shopping center's social media profiles and online presence
What is the Social Links Page?
The Social Links page allows you to manage all of your shopping center's social media profiles and online presence. This includes links to your website, Facebook, Instagram, Twitter, and other social platforms.
Maintaining accurate and up-to-date social media links ensures that visitors can easily connect with your center across all digital platforms. These links are typically displayed on your center's website and in various marketing materials.
Social Links Management Features
Primary website URL for your shopping center
Links to all social media platforms where your center has a presence
Easy management of all social media and web links in one place
Quickly update or change social media URLs as needed
Save all link updates with a single click
Social Links Usage Guidelines
URL Formatting
- • Always include the full URL starting with https://
- • Verify each URL works before saving
- • Use the official platform domain (facebook.com, instagram.com, etc.)
- • Ensure usernames and handles are correct
- • Test links in a browser to confirm they work
Social Media Best Practices
- • Keep social media profiles active and updated
- • Use consistent branding across all platforms
- • Only add links to platforms where you have an active presence
- • Remove or leave blank any platforms you don't use
- • Update links immediately if usernames or handles change
Link Maintenance
- • Review social links quarterly for accuracy
- • Remove links to inactive or discontinued accounts
- • Update links when migrating to new profiles
- • Ensure links match your current marketing materials
- • Coordinate link updates with your marketing team
Social Media Link Best Practices
Platform Selection
- • Focus on platforms where your audience is most active
- • Maintain consistent presence on selected platforms
- • Don't add links to inactive social accounts
- • Consider demographics when choosing platforms
- • Prioritize quality over quantity of platforms
Link Accuracy
- • Double-check all URLs before saving
- • Test each link after updating
- • Use official platform URLs (not shortened links)
- • Verify spelling of usernames and handles
- • Keep a backup list of all social media links
Ready to Update Social Links?
Access the Portal CMS to manage your shopping center's social media presence.
Access Portal CMS
Supported Social Media Platforms
Website
RequiredYour center's primary website URL
Example URL:
https://visitfranklinparkmall.com/
Format:
https://yourwebsite.com
Twitter
Your center's Twitter/X profile
Example URL:
https://twitter.com/FranklinParkOH/
Format:
https://twitter.com/YourHandle
Facebook
Your center's Facebook page
Example URL:
https://www.facebook.com/FranklinParkMall
Format:
https://www.facebook.com/YourPage
LinkedIn
Your center's LinkedIn company page
Example URL:
https://www.linkedin.com/company/yourcompany
Format:
https://www.linkedin.com/company/YourCompany
Instagram
Your center's Instagram profile
Example URL:
https://www.instagram.com/FranklinParkMall/
Format:
https://www.instagram.com/YourHandle
YouTube
Your center's YouTube channel
Example URL:
https://www.youtube.com/yourchannel
Format:
https://www.youtube.com/YourChannel
Snapchat
Your center's Snapchat profile
Example URL:
https://www.snapchat.com/add/yourhandle
Format:
https://www.snapchat.com/add/YourHandle
TikTok
Your center's TikTok account
Example URL:
https://www.tiktok.com/@yourhandle
Format:
https://www.tiktok.com/@YourHandle
Tripadvisor
Your center's Tripadvisor listing
Example URL:
https://www.tripadvisor.com/Attraction_Review
Format:
https://www.tripadvisor.com/YourListing
Pinterest
Your center's Pinterest profile
Example URL:
https://www.pinterest.com/yourhandle
Format:
https://www.pinterest.com/YourHandle